Ashley Marie is the founder and artisan behind Ashley Marie Soap based in St. George, Utah. Growing up in Chihuahua, Mexico, Ashley Marie and her family had a passion for all things natural and homemade goods they curated from their farm. They baked bread, made their own cheese, milked their own dairy products, and grew their own garden.
One Christmas, after graduating from college in Utah, Ashley Marie found herself out of ideas for what to gift to the many members of her large family that would be thoughtful and useful without breaking the bank. Naturally, the next step for her was to make something! That's when she discovered soap making. Before she knew it, she was nervously pouring lye into a kitchen bowl and mixing the ingredients for natural, handmade soap. Her first batch blew up in her face, literally. See our note about the cautions to take when working with lye!
She learned from her mistake and tried again — her whole family loved the thoughtful and beautiful gift and she loved that she knew exactly what was going into her skincare products. Ashley Marie believes you shouldn’t put anything on your skin that we wouldn’t eat and that motto has inspired her soap and skincare recipes. After two years of creating skin-nourishing soaps on the side, Ashley Marie committed herself to crafting these artisan soaps full-time. For the past three years, demand for her products have continued bubbling up and she is now creating gorgeous soap loaves with lots of love, passion, and years of expertise in her St. George kitchen studio. She's passionate about using quality ingredients that are organic and synthetic-free and goes the extra mile to ensure all of her products match her values.
When not in her soap shop creating all of the beautiful things, you can find Ashley Marie adventuring and canyoneering in the deep canyons of southern Utah hiking, rappelling and traveling. She currently has 20 boutiques that sell her soap.